Monday, December 30, 2019

Genetic Modification Pros and Cons - Free Essay Example

Sample details Pages: 4 Words: 1210 Downloads: 3 Date added: 2019/02/14 Category Health Essay Level High school Tags: GMO Essay Did you like this example? Genetic modification is the process of forcing genes from one species into another entirely unrelated species. (GMO Defined, 2011). Most of these transgenic combinations do not occur naturally and they are made to create a certain trait within foods. Don’t waste time! Our writers will create an original "Genetic Modification: Pros and Cons" essay for you Create order GMOs affect a huge number of products that everyone consumes on a daily basis. This connects with another rising issue in America- which is poverty. Most of the processed foods are more affordable than the healthy, organic food. This is very effective when it comes to unhealthy diets. This kind of food is developed and marketed because farmers and agricultural companies are benefitting from it. The companies and Farmers are having to use less pesticides and they deliver higher crops (Deshpande). By higher crops, the food is bigger than the normal size and they last longer on the shelf. They are also able to withstand droughts and have been said to increase the richness and taste. However, this does create rooms for a large amount of problems with the general public in the long run. According to The Non-GMO Project, GMOs safety is unknown. They have been linked to causing infertility, which is one of the most crucial problems that is caused men and women when it comes to reproducing. In 2008, the Austrian Health Ministers presented how the fertility rates have dropped. This will definitely put a strain on the future generations. It is said that woman have had less pregnancies and men have had a lower sperm count. This not only has occurred in humans, but in animals as well. Women has had more of a difficult time than men have had. They have higher risk of infertility, premature births, and lower birth rates. It’s vital that we, the general public, are aware of GMOs. GM foods have been on the market only since 1994, and research on their long-term effects on humans is scarce. Most of the studies have been done on animals. As stated by Rachel Mount, a journalist with Oprah, some of those studies link GM foods to altered metabolism, inflammation, kidney and liver malfunction, and reduced fertility. In one experiment, multiple generations of hamsters were fed a diet of GM soy; by the third generation, they were losing the ability to produce offspring, producing about half as many babies as the non-GM soy group (Smith). This can change the human population in a very dramatic way. Consuming GMOs will cause a serious problem in our future generation. Our bodies are made to be a specific, detailed system made up of cells. When this system is disrupted, the body will try to change itself to get rid of that particular problem, but when there are unknown factors that are like aliens in the b ody, our detailed system of cells will not know how to properly dispose of that alien. People should be aware of what they are eating and putting into their bodies. The body is like a baby. It needs to be nurtured and treated with proper care. There have been over twenty-five countries that require companies to replace their GMO ingredients in their products. Hethir Rodriguez, a certified herbalist, and Dr. Christine Taxler, an OB/GYN, has stated that GMOs has caused so many problems that the EU has actually banned the use of GMO products throughout Europe, while the United States continues to allow them throughout the nation (Rodriguez). Other countries are banning GMOs because of the problems that they cause with health-related issues. This is very important because other nations are being very cautious on what they allow in their country. America needs to do the exact because GMOs are harming our population. Russia being another of the major countries that have banned these kinds of products as well. The prime minister of Russia, Dmitry Medvedev, expressed his opinion by saying, â€Å"If the Americans like to eat GMO products, let them eat it then. We don’t need to do that; we have enough space and opportuniti es to produce organic food.† We need to cut down on the dependence of modern technology. It is ruining the health of Americans and is causing a dramatic decrease in our fertility levels. Russia, just like many other countries, can see what GMOs are doing to our health and they don’t want it to happen in their country. This is a drastic change that we need in America. We could save hundreds of people from birth defects, many health problems, and infertility. There have been no long-term studies on the impact GMOs have on the human body. This is very important because we don’t know what will happen later on in the future. With this being said, people should care about what they put in their bodies. If they don’t have a clue as to what it, they need to raise questions about and try to figure out what if it will harm them. The Reproductive Medicine Center of First Hospital of Lanzhou University, stated that genetically modified foods may impact our reproductive potential in several levels (Spear). Since GMOs are genetically engineered, they transfer new genes and DNA into the human body. When the body come in contact with DNA they aren’t familiar with, It doesn’t know what to do with it. This is also why the infertility levels are decreasing. These genes that are being passed down from generation to generation are harmful genes that the body does not know how to dispose of them properly. People may think that th is only occurs in women, but that is false. GM foods have also been implicated in the reproductive capacity of males as well. Since the 1970s alone, sperm counts among the world’s male population have declined as much as 40-50% (Torres). People mostly hear of women being infertile and not being able to bear a child. In many rare cases people will hear about men having a low sperm count. The best solution for people who want to avoid GMO foods is to learn how to grow their own food and stay away from processed foods. This is a safe way to maintain people’s diets and health. This will be a very effective solution because everyone could benefit from it. If we look at other countries like Russia or Europe, we can see a huge difference between the population and the health of the population. America is known for being the unhealthiest country in the world. If people start to care about what they put in their body, and start to make a change in their diet we will be able to see a vast difference within our population. Instead of depending on modern technology, we should go back to our roots of the cultivation of crops. Before genetic engineering, our ancestors planted their own crops, raised their own cattle, and other animals. If we could make that change and go back to what our ancestors started, we could change our future generations for the better. This will cu t down on high blood pressure, obesity, diabetes, and hundreds of other problematic health issues that are prevalent in America. Growing foods will not only keep people healthy, but it will also save them money and give them a new hobby.

Sunday, December 22, 2019

To Find Success, the Advertiser Must Analyze the Targeted...

What makes a magazine advertisement more than just a bottomless blank page, for which the reader will quickly skim over and forget? Finding the solution to this problem, requires diligent thinking. All aspects, angels, and ideas, come into play. When choosing a product by the form of advertisement, the viewer chooses the best ad that appeals to his/her needs/wants. This requires the advertisement producer to analysis the target audience. In Motor Trend ‘Merica, there are two advertisements for two identical products, tires. However, both of these ads are effective to two separate audiences. One ad aims to the countrified side of men and the other towards urbanized men. However, both of these ads can attract female individuals. So†¦show more content†¦These ads are completely different because they have diverse audiences. When determining who the target audience is for these two products, it is essential for the analyzer, to search outside of the box. First th ing to consider is the magazine. The name alone can shed light onto the two targeted audiences. The first part is â€Å"Motor Trend† and this can shrink the audience to, car enthusiast. The second is â€Å"‘Merica†. The online Urban dictionary describes Merica as, [a] whole new way of saying America. †¦ Merica is the whole experience of America summed up in a stereotypical way. Eating anything deep-fried, shooting shotguns, getting so fat you attempt to use the force to levitate [something] off the coffee table.†¦ It is often expressed in a proud and commonly exaggerated manor. This phrase is one to be only used when the time comes to say it, like at a[n] eating contest or at a mud pit wrestling match. (*) This demonstrates that the audience for this magazine is also countrified and patriotic individuals. When analyzing each individual ad, the audiences veers off into two completely different directions. In an interview with a Delta College student named Tyler Sanford, he expressed how the Toyo Tires advertisement snatched more of his attention because of its masculinity. The question that follows is, was this a hidden message to reel the viewer in and in result, the viewer would search for the meaning behind the advertisement? In a different interview with LarryShow MoreRelatedQuestions On Start Your Business Planning1349 Words   |  6 Pagesstrategies, packaging, analyze the profile of the entrepreneur. A person can make an idea a business, however, is not the same as having it in his head that develop it. The first thing an entrepreneur should do to do when starting an own business is to check to what extent this idea is innovative, find out if there are customers for it and what is their market. The mill itself has no meaning, only has economic value when placed on the market. During the first phase, the entrepreneur must invest in equityRead MoreHow An Agency Assist You At Generating A Significant Return On Your Marketing Investment? Essay1518 Words   |  7 Pagesthat s the reason you hired an agency to manage it but, you also need to go the whole nine yard and search out for something best for your business. Most small businesses find the consequent onboarding time to be just as challenging, too. The first 2-3 months of working with a social marketing partner are demanding for future success. In actuality all small business need an social management agency marketing partner who better understands both what and how the aspect of yours. Because, then only theyRead MoreThe Effects Of Nonverbal Communication On Advertising Essay2222 Words   |  9 Pagesrationale behind the selection of this topic is enticing in every sense. The topic tries to uncover the very remarkable and notable issue of the exploitation of non-verbal elements in a printed ad and how they help convey complex messages to the audience. At first, it takes me a long time to make sense of the topic and try to announce the major point or purpose the topic is trying to state which is the impact of nonverbal communication in advertising along with other nonverbal cues that are eitherRead MoreChanging Advertisemnt Trends3266 Wor ds   |  14 Pagesby day. Thus, marketers are trying to find out more effective ways to reach the target audience. But these changes have not occurred suddenly. There is a continuous growth in advertising trends with the passing time. While some old trends have been modified some new trends have evolved. The old advertising trends indicate a very simple equation i.e. more people=more sale. In the previous years the marketers were concerned about reaching more target audience. Advertising is changing its avatarRead MoreImpact of Radio Advertisements on Buying Behavoiur of Customer1875 Words   |  8 PagesINTRODUCTION 3. CONCEPTUAL FRAME WORK 4. REVIEW OF LITRETURE 5. RESEARCH METHODOLOGY 6. LIMITATIONS OF STUDY 7. BIBLIOGRAPHY. INTRODUCTION This study aims to analyze the impact of radio advertisements on urban customer towards buying behavior in retail stores and attempts to determine the role of radio advertising on broadcasting of information on the sales promotions. The impact of radio advertisements on theRead MoreCyberpreneur4850 Words   |  20 PagesHe  uses  an  online  based  content  advertising  model.  There  are  ad  spaces   on  his  websites  reserved  for  advertisements  usually  connected  to  the   content  being  offered.  As  they  read,  his  audience  may  also  click  on  the   ads  to  get  more  information  on  the  product  or  service  theyre  currently   interested  in.  The  more  his  audience  clicks  on  the  ads,  the  more  Samsul   can  charge  his  advertisers.  The  more  traffic  he  generates,  the  more  profit   he  will  earn.  Currently,  his  many  websites  include  websites  on  consumer   product  reviews  like  hand  phones  and  MP3  players  and  also  sites  Read MoreThe Role of Advertising in Marketing Communications9872 Words   |  40 Pagesinteractions. The advantages of events and experiences are as follows: Relevant: A well chosen event or experience can be seen as highly relevant as the consumer gets personally involved. Involving: Given their live, real – time quality, consumers can find events and experiences more actively engaging. Implicit: Events are more of an indirect â€Å"soft - sell† 4. PUBLIC RELATIONS AND PUBLICITY – A variety of programs designed to promote or protect a company’s image or its individual products. MarketersRead MoreImportant Celebrity Attributes5815 Words   |  24 Pagescelebrity gains. \ The most important attribute for a celebrity endorser is the trustworthiness. The target audience must trust that a celebrity carries a particular image and it must match with the product. \ The second attribute in order of importance is likeability. 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Thus, it needs an effective way to leadRead MoreSocial Media Marketing in India10223 Words   |  41 PagesACKNOWLEDGEMENT â€Å"Knowledge is an experience gained in life, it is the choicest possession, which should not be shelved but should be happily shared with others. It is the supreme art of the teacher to awaken joy in creative expression and knowledge.† The success of any project is the result of hard work amp; endeavor of not one but many people and this project is no different. I take this as a prospect to a vow that it was an achievement to have succeeded in our final project, which would not have been possible

Saturday, December 14, 2019

Critical Study of Apoptosis and “programmed cell death” Free Essays

Introduction Apoptosis in the hair follicle is programmed cell death, which occurs at a point during the cell cycle, when a sequence of programmed events causes the cells to be eliminated without the release of waste and harmful substances into the surrounding vicinity. Control of apoptosis is crucial to development of new and recycling of old cells within the body as over stimulation of apoptosis can be fatal, causing extreme tissue damage- examples of which are cancer sufferers. In this review we will discuss evidence from scientific experiments which investigate regulators of apoptosis and what really controls apoptosis in the hair follicle. We will write a custom essay sample on Critical Study of Apoptosis and â€Å"programmed cell death† or any similar topic only for you Order Now Apoptosis within the hair follicle cycle is controlled by many molecular processes and elements, of which include cytokines, tumor necrosis factor receptors, bcl-2 family gene products and ICE proteases (Soma et al., 1998). Apoptosis occurs during the catagen stage of follicle cycling which can also be known as the regression stage, and begins with initiation of receptors to their binding sites. This is specifically the binding of receptors that are rich in extracellular cysteine usually needed for binding, and intracellular compartments specific for signalling (Botchkareva et al., 2006). These receptors- also known as death receptors initiate the beginning of apoptosis, signalling via the mitochondrial membrane and setting in motion adapter molecules complementary to their apoptotic receptors (APO1/Fas receptor or tumor necrosis factor receptor- TNFR). Others include tyrosine kinase receptors- such as nerve growth factor (NGF), and p75 receptor- ‘p75NTR signalling is criticall y important for apoptosis in the regressing ORS and, therefore, for its shortening during catagen’ ( Botchkarev et al.,2000). These signals are conveyed into the cell via a cascade of enzymes known as caspases, which subsequently lead to the next stages of apoptosis. Investigations into apoptosis show that ‘physiological and pathological catagen is noticeably characterised by an up-regulation of ICE expression and an apparent inversion of the Bcl-2/Bax ratio in all epithelial follicle regions that undergo involution during catagen.’(Linder et al., 1997) This refers to intracellular and extracellular molecules located around the hair follicle, which show some control of the progression of cell death, when subjected to variation. The investigation proved that apoptosis within follicular keratinocytes in a normal state or diseased state occurred after a significant reduction in the Bcl-2/Bax ratio, which in turn caused activation of ICE proteases and eventually activation of endonucleases (Linder et al., 1997). This indicates that Bcl-2 and Bax ratios to an extent control apoptosis when down regulated, and then cause a domino effect to upregulate ICE proteases known as the caspase family, to eventually cause DNA to be cleaved into small er fragments, cell shrinkage and rounding, breakdown of the cytoskeleton and membrane blebbing. Caspases are the final inducer of apoptosis from physiological or pathological stimulation, and therefore play a major role in control of apoptosis, by remaining as an inactive form when apoptosis is not required, but becoming activated by the down regulation of the Bcl-2/Bax family of receptors, when apoptosis is required to take place. Caspases are mediators of apoptosis, and are defined and separated into two groups. The first group are the ‘instigators’ and begin the cascade, the second group are the ‘terminators’ which are activated by the instigators and cause the activation of other enzymes within the cell. The caspase family consists of caspase-8, caspase-10 and caspase-3, which act to activate the intrinsic pathway, and to link the extrinsic to the intrinsic pathway by releasing cytochrome c, a process which is primarily controlled by a family of proteins known as the Bcl-2 proteins. These are expressed in the epithelium, surrounding mesenchyme, a nd follicular papilla of the adult hair follicle throughout the cycle (Stenn et al., 1994). The release of cytochrome c ultimately forms a holoenzyme known as the apotosome, which is formed by the apoptosis initiator enzyme procaspase-9, and its adaptor molecule Apaf-1(Botchkareva et al., 2006). These apoptosomes then cleave and activate the procaspase into caspase-9, which subsequently turns on effector caspase-3. Caspase-3 is a major proteolytic enzyme, with the ability to defragment a wide range of molecules and substrates within the cell. The activation of caspase-3 then leads to the cell fragmentation and phagocytosis stages of hair follicle apoptosis. References http://www.nature.com/jid/journal/v126/n2/full/5700007a.html http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1858357/pdf/amjpathol00024-0099.pdf http://endo.endojournals.org/cgi/content/full/146/3/1214 http://www.fasebj.org/content/14/13/1931.long http://www.fasebj.org/content/15/9/1592.full.pdf http://www.applepoly.com/studies/Analysis_of_Apoptotic_Cell_Death_in_Human_Hair_Follicles.pdf How to cite Critical Study of Apoptosis and â€Å"programmed cell death†, Essay examples

Friday, December 6, 2019

Managing Employees and Reputation in Social Media †Free Samples

Question: Discuss about the Managing Employees and Reputation in Social Media. Answer: Introduction With increased competition in the corporate world, one of an essential quality for a business to survive in the business world has been its ability to attract and retain a skilled workforce in the company or organizations. This exercise heavily relies on the human resource department of any company as human resource management has become a key role in improving work performance and productivity of employees in an organization. Therefore different companies or organizations have adopted different strategies and platforms to help the company or organizations to effectively attract and recruit potential suitable talent (Giannakis Harker, 2014). The modern corporate world is characterized by increased labor shortage with the rates increasing every day and most organizations have been working or investing in attracting a skilled and talented workforce. Most organizations have therefore turned to the use of the internet through websites, social media platforms such as Facebook, Twitter an d LinkedIn to enhance their operations in employee recruitment (Sahoo, 2016). This report, therefore, seeks to provide an understanding of how organizations use their online presence to effectively attract and recruit potentially suitable talents with special focus laid on Compass Group Australia limited company and Mantra Group Company who form one the largest hospitality organizations or companies in Australia. Compass Group Limited is one of the world leading companies in Australia in the hospitality industry operating in around 50 countries. The company offers catering services to consumer retail outlets as well as their vending solutions. In Australia, the company operates across a number of sectors including defense, education, facilities management, healthcare and Age care as well as other industries in providing food and support services (Kramar, 2014). Due to its large-scale operations, the company has managed to employ over 500000 people and has been reported to serve at least 4 billion people in a year. On the other hand, the Mantra Group limited also operates under the food and services industry and under the hospitality sector and specializes in the provision of accommodation services. Its main services or operations, however, include management of guest relations and reception areas, conference and function centers, pool and entertainment facilities as well as restaurants and ba rs. In Australia, the company operates luxury retreats and coastal resorts, serviced apartments and hotels as well as break free brands (Stohl et al., 2017). The companies, therefore, have developed and adopted online recruitment practices which have been done to enhance or improve the company recruitment services and attract as well as recruit skilled workforce. Due to the number of customers, the companies have as well as the nature of their business and the industry skilled workforce is needed and due to the existing competition in the market for the skilled and talented workforce. Most organizations have adopted the use of strategic recruitment strategy which focuses on the key jobs position in the organization which is usually different from the recruitment of mass job positions. Therefore most of the online platforms used by the companies have focused on the use of strategic recruitment (ERAY, 2016). The Mantra group limited has been using its corporate website presence to improve its recruitment efficiency including the company website and social media platforms such as Facebook, LinkedIn, and Twitter. Both Twitter and Facebook platforms have been used by the company to promote the brand development of the company and advertising some of their services as well as current job opportunities. However, the company has heavily relied on its LinkedIn and company official websites as their main recruitment online corporate presence (Nair Mukherjee, 2015). The LinkedIn platform, for instance, provides company information and provides an advertisement for all adver tised job opportunities, for example, the company is currently advertising for senior sales manager, national account executive, general manager and regional HR manager positions. Through this site, the company is able to attract different potential applicants through the LinkedIn profiles of different candidates. The site also provides constant company updates, unlike Twitter which is used to showcase major company achievements, awards, and developments. The company website also provides a platform where potential candidates can apply for different advertised jobs, the mode of application, and the recruitment process as well as educates its potential employees of the frequently asked questions for interviews (Veldeman et al., 2017). Such information, therefore, provides the potential employees with important and relevant information concerning the available job opportunities and also an opportunity to learn about the culture of the organization and especially on its human resource management practices. By doing so the company is therefore in a position to attract talented and skilled workforce who are attracted to be part of such organization which not only a chieves its organizational goals but provides an opportunity for career development through effective human resource management. The Compass group limited has also developed corporate online presence through the use of the company website as well as other social media platforms for various company objectives including marketing, communication, advertising, and recruitment. Unlike the Mantra group limited, the company uses its corporate website to advertise most of the company mass job opportunities and uses its LinkedIn social platform to advertise the company strategic positions for instance the company is recruiting an event sales manager, category development administrator as well as assistant regional manager (Hood et al., 2017). While the company corporate website is advertising positions such as those of a Casual chef, Chef manager, assistant catering officer among others. However, their Facebook and Twitter accounts or platforms are used for equally the same purpose in promoting the company brands and facilitating customers and company communication and hence facilitating effective communications within the company. The company also uses these corporate websites and social media platforms to strategically attract skilled and talented employees such as the LinkedIn platform where potential employees can examine their qualifications and evaluate their viability to the advertised position against the requirements attached to each job opportunity (Root McKay, 2014). Such platform, therefore, has helped the company to attract the right candidates for each position advertised and also provides an opportunity for the potential employees to learn more about the company. To make the company or the potential employer the employer of a choice it is important for the company to ensure that its recruitment strategy is clear or well understood by the potential employees. In this case, therefore, the Mantra group limited has a more effective and customized recruitment strategy which is more interactive and has an outlined approach for recruitment process in the company (Varbanov, 2015). The Compass group company has also divided the use of its online presence for different functions and advertisements which is also good as the LinkedIn platform if more effective in providing or linking the company with more specialized and skilled workforce as compared to their company website which is been used to advertise mass job opportunities as the platform provides a wide scope of interested candidates to view the site, learn about the company history, culture and its ongoing business activities centrally to the linked in social media platform which is seen as seen by many as professional and a networking platform. Recommendations Electronic recruitment has been therefore seen as the most effective way of branding a company or business as the employer of choice. However it is recommended that companies need to develop their internet and social media platforms to meet the company objectives as well as those of their potential employees in relation to their recruitment strategy (Rokka et al., 2014). The online presence should ensure allow an effective communication or interaction where the potential employees can apply for different job opportunities and as well be guided in an appropriate manner without misleading them. It is also recommended that the companies or organizations should develop security features to protect their corporate websites from malicious people who may post misleading information concerning job opportunities. It is recommended that the companies should also use other platforms such as the electronic portfolios which provide the employer and potential employee with an opportunity to intera ct, evaluate the employee credentials and certifications online and also have a look at some of the previously done projects, awards, and achievements in a bid to recruit the right candidates for specific positions. Particularly the Compass Group limited is recommended to develop a strategy that will guide its potential employees on the recruitment process of the company so that the potential employees can have a clear understanding and reduce the many possible questions which may arise from lack of clear guidance on the recruitment process (Wolter Cronin, 2016). The Mantra group limited is also recommended to develop an effective communication channel especially through the company website where the potential employees can ask questions concerning the recruitment and also about the company online as that will create a platform for engagement and improve company interactions with its companies. Conclusion Human resource management is therefore very important for any company and especially in the modern corporate world that is characterized by scarcity and competition for skilled, talented and competent employees. Its main objective is to align all the capabilities and behavior of employees with the short term and long term goals of the company and therefore effective recruitment strategies should be developed to help the company in identifying the labor needs of the company and in the selection of the right people for the right jobs. References ERAY, T. E. (2016).Utilization of Corporate Websites as a Dialogic Public Relations Tool in Turkey. Global Media Journal: Turkish Edition, 6(12), 201-213. Giannakis, D., Harker, M. J. (2014).Strategic alignment between relationship marketing and human resource management in financial services organizations. Journal Of Strategic Marketing, 22(5), 396-419. doi:10.1080/0965254X.2013.876082 Hood, K. k., Robles, M. m., Hopkins, C. c. (2014).PERSONAL BRANDING AND SOCIAL MEDIA FOR STUDENTS IN TODAY'S COMPETITIVE JOB MARKET. Journal For Research In Business Education, 56(2), 33-47 Kramar, R. (2014). Beyond strategic human resource management: is sustainable human resource management the next approach?. International Journal Of Human Resource Management, 25(8), 1069-1089. doi:10.1080/09585192.2013.816863 Nair, N. R., Mukherjee, G. (2015). Soft Skills: The Employability Success Mantra. Language In India, 15(10), 209-215 Rokka, J., Karlsson, K., Tienari, J. (2014).Balancing acts: Managing employees and reputation in social media. Journal Of Marketing Management, 30(7-8), 802-827. doi:10.1080/0267257X.2013.813577 Root, T., McKay, S. (2014). Student Awareness of the Use of Social Media Screening by Prospective Employers. Journal Of Education For Business, 89(4), 202-206 Sahoo, S. (2016).Strategic HRM Practices - Public Sector Perspective. Journal Of Institute Of Public Enterprise, 6(1/2), 62-85 Stohl, C. c., Etter, M. m., Banghart, S. s., Woo, D. d. (2017). Social Media Policies: Implications for Contemporary Notions of Corporate Social Responsibility. Journal Of Business Ethics, 142(3), 413-436 Varbanov, R. (2015). THE POTENTIAL OF SOCIAL MEDIA FOR THE BUSINESS OF COMPANIES. Business Management / BiznesUpravlenie, 25(3), 5-28 Veldeman, C., Van Praet, E., Mechant, P. (2017). Social Media Adoption in Business-to-Business: IT and Industrial Companies Compared. International Journal Of Business Communication, 54(3), 283-305. doi:10.1177/2329488415572785 Wolter, J., Cronin, J. (2016). Re-conceptualizing cognitive and affective customer-company identification: the role of self-motives and different customer-based outcomes. Journal Of The Academy Of Marketing Science, 44(3), 397-413. doi:10.1007/s11747-014-0421-6