A Case Study On Kentucky Fried Chicken Marketing Essay

A Case Study On Kentucky Fried Chicken Marketing Essay KFC  Corporation, based  in  Louisville, Kentucky, is the world’s  most popular chicken restaurant chain.  It  primarily  sells  chicken  specializing in Original Recipe ®, Extra Crispy ®, Kentucky Grilled Chickenà ¢Ã¢â‚¬Å¾Ã‚ ¢ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.(www.kfc.com)  KFC  was founded  by Colonel Harland D. Sandersin  1964, KFC operates restaurants in 109 countries and territories around the world.  KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is KFC  is  part of Yum! Brands, Inc., the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company is currently ranked 239 according to Fortune 500 List, with an excess of $11 billion revenue in 2008.( http://www.kfc.com/about/)  PRODUCTS AND SERVICES KFC’s  main  prod uct is pressure-fried  pieces of chicken made with the original recipe.  The other chicken  offering, extra crispy,  is made  out of  garlic marinade and double dipping the  chicken in flour before deep frying in a  standard industrial kitchen  set  machine.   It also serves potato chips and wedges, coleslaw, zinger burger, depending on the  international  location.(www.wikepedia.com) MISSION STATEMENT To sell food in a fast, friendly  environment that appeals to pride conscious, health minded  consumers (www.KFC.com)  KEY SUCCESS FACTORS -Quality -Service -Cleanliness satisfying  the customers’ needs. COMPETITORS KFC competitors are pizza hut, macdonalds,and dominoes. MARKETINING ANALYSIS OF KFC SEGMENTATION Market Segmentaion is a  way  by which an  organization  or  firm  divides its target market into different homogenous groups in other to identify and meet the needs of its target customers..  They are four bases of market segmentation. KFC has divided its  market  into  distinct  groups of customers to meet their needs. Geographic Segmentation KFC has over 20,000 outlets all over the world and it segments its  market  geographically by regions KFC offers different  varieties  of  chicken  depending  on tastes in a certain country.  In north  India, chicken is their primary product while in the north, vegetable is  usually  preferred to  chicken.  KFC also segments its market based on  size  of the population.  In India, KFCs outlets  are found  in urbanized areas that are densely populated.  Geographic se For  instance  In north  India, chicken is their primary product while in the north, vegetable is  typically  preferred to  chicken. Demographic segmentation In demographic segmentation, the market  is divided  into  different groups based on age, sex, nationality, income etc KFCs segments its  market  according to Age(  7-60) Sex ( Both Males and Females) Income( for  high income  earners and  average  income  earners) Also, segmentation may be based on ethnicity; an example in China, some ethnic groups in China  prefer  hot and spicy food while others like it plain.  It is  therefore  necessary to meet the needs of these clients differently if one owns a chain of restaurants in those different regions. Physograpic segmentation Psychographic segmentation refers to the use of consumer lifestyles as a  basis  for classifying ones’ customers. Since different people have different interests and activities, then such an approach would be  feasible  in marketing. In this approach, companies may  classify  their  consumer  on the basis of their values.  In Psychographic Segmentation, segments  are divided  on the basis of social class,

Personal Leadership Development Plan Essay Example | Topics and Well Written Essays - 1250 words - 3

Personal Leadership Development Plan - Essay Example As is basic for these groups, I might be working in moderately little, cross-utilitarian assemblies with others, on the whole working a little set of records. Inside that group, my particular obligations could extend from City Manager, City Planner, Government Manager, Non-Profit Manager, Executive Assistant, or Chief of Administration, all of which I have experience finishing now through my different employments, volunteers, internships, and grounds associations. Imperative authority aptitudes in aggregations of the sort incorporate high assignment introduction, capacity to oblige and team up both remotely with the customers and inside the group, and the ability to boost bunch effectiveness through fitting undertaking division. While the examination of my outcomes from the collection of overviews and evaluations will offer a more definite dissection of how my current qualities play into or challenge those obligations, I feel that I to a great extent have a solid premise in those mea surements with evident room to develop and enhance later on. In general, I observe that I am a legit and minding diligent employee who values productivity and close flawlessness. Not just do I accept that these are critical models throughout my life, I observe that I proclaim these characteristics to others, on occasion setting a bar excessively high for any other person to arrive at. While I value the general capacity to be both strongly meticulous and for the most part minded, I do periodically become involved with the particulars of an assignment, staggering to demand that everything is executed simply right. Humorous in view of the extent to which I get a kick out of the chance to arrange things, I get amazing delight and fervor from spontaneity, maybe due to its irregularity. All the more formally, I have wide arriving at abilities, running from different sorts of managerial

Men as Contemporary Shopping Spectacles in London Essay

Men as Contemporary Shopping Spectacles in London - Essay Example London's Covent Garden market surfaces as a prime example of a shopping spectacle for men incorporating all pleasures of consumption from packaging, presentation and buying. American Classics is a store located in the area which caters only to men and their accessories in the form of international American type clothing. The layout of the store is designed to inform and incite men into consumption and also as spectacles to be gazed at. Men are emerging everywhere as hungry predators for all things aesthetic. They are even making a go for cosmetics and beauty products like never before. They even make their own choices rather than depend on their partners to do the obvious. They seem to be better informed than most women these days. Men are gradually becoming aware of their bodies and their looks which is what gives proof for today's metro sexual male; shaving creams, colognes, soaps, clothes, shoes, hair and skin products being the order of the day. Gadgets and gizmos follow close by . These products depended on varied ideas to be marketed which gave consumption and masculinity a massive push towards an upheaval in the British society. It soon led to consumer identities being arranged and expanded at a spiraling recourse towards the male species. Figure 1.Men's Perfumes are Quite the Rage http://www.strawberrynet.com/images/products/00763331005.jpgwww.strawberrynet.com The long held assumption that consumption is a feminine venture has been proved wrong by these men centric malls and retail stores. Author Christopher Breward posits that male fashion in Britain gave a creative lend and space for masculine innovation during the late- Victorian era, in his book, The Hidden Consumer: Masculinities, Fashion and City Life. Hence, this process put men as consumers at the forefront of modernization at the beginning of the twentieth century itself. This also invalidates the idea that Englishmen of the late Victorian times agreed with the concept of a "Great Masculine Renunciation" (Breward 1) of style and fashion as many have suggested. Most material evidence of increasing male fashion consciousness are found in stores, malls, novels, films, photographs, magazines, trade directories etc. Breward's book also provides evidence that male fashion ability was conspicuous from the Victorian times itself, with these very proofs he provides in the form photographs and diaries. Clothing and fashion accessories were available to men even then but since the dominant wisdom was patriarchal, the opposite has been proved. By the help of those photographs and even songs, he posits to examine how many London and Manchester working class gangs utilized fashion to pose different from the rest of the gangs